INTRODUCTION:
Buyer Personas are all the rage in the marketing world. Having powerful buyer personas are a key component to a successful marketing program. In this article, we will go over 5 tips for creating powerful buyer personas, which will push your marketing solutions to a higher level.
About Tolomatic:
Tolomatic is a leading manufacturer of linear actuators internationally. Founded 60+ years ago, they have seen a solid growth throughout the years, providing a top quality product for manufacturers of various industries.
| Resources For The Competitive Edge Tolomatic is located in Hamel, Minnesota, a western suburb of Minneapolis, in a 100,000 sq. ft. state-of-the-art facility with future expansion capabilities. Tolomatic distributors and their customers are encouraged to tour the facility to experience first hand the company philosophy and dedication to providing the best products, service and delivery. |
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Skilled machinists in the on-site model shop and engineering lab regularly make specialized tooling and prototypes. All Tolomatic products are put through rigorous testing in its engineering lab. New products are continually tested and opportunities to create customer “specials” are welcomed. On-site manufacturing and assembly facilities, complete with the latest in CNC machinery offer flexibility in providing the best, cost-competitive solutions to design problems. Highly trained mechanical, electrical and application design engineers, together with a dedicated sales staff, create efficient, leading edge solutions to customer needs. Working together with Tolomatic distributors and their customers, they can provide workable solutions for demanding applications. 5-day delivery is standard. Express orders are shipped in 2 days. Many products and replacement parts are available with 1-day delivery. |
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Recently there has been an uptick in popularity for companies to start marketing to dads, some good and some not so good. Kudos to these companies for standing up for men and showing them in a positive image. History in television has not been kind when portraying fathers, typically they are the doufus, the joker, the f**k up, the abuser, and on and on with the unkind portrayals. There have been exceptions to the rule of course and it's nice to see these companies portraying dads in an uplifting, funny, and endearing way.
INTRODUCTION:
We've all seen the mishaps of marketing, but here are 8 Father's Day marketing failures, along with an honorable mention 9th unrelated marketing failure at the end. Please feel free to share some of your own. Kpahi wishes all of the fathers out there a great Father's day this weekend.
INTRODUCTION:
Marketing Automation Management is quickly becoming a clear avenue for many companies and corporations who are looking to reduce their personnel costs, while improving their return on investment. We're going to look at a couple of reasons this is making sense for other companies, and could make sense for your business.
As the old addage goes, "Are you too smart for your own good"? We often find brilliant people who can't succeed in business, as their intelligence gets in the way of process and follow through on their ideas.
INTRODUCTION:
Let's get down to the nitty gritty on this, and realize that marketing and sales is a contact sport. The more contact you make, the better opportunity you will have for engagement and potential capture, which means revenue. We are all in business to generate revenue, so let's go through the steps in what your potential customers or clients are looking for in the sales process. Feel free to check out our "Client Engagement: One Second to Success" article.
Some quick tips to customer engagement definition and why we love it:
INTRODUCTION:
Latent Semantic Indexing (also known as Latent Semantic Analysis) is probably one of the most important items that a web designer or blogger needs to use when creating a web page or blog. The idea behind LSI is to use similar keyword searches to the master keyword phrase to supplement and build the overall authority of the page or post. Using the search term inbound marketing as an example of latent semantic indexing, some relevant supplemental keywords would include:
This information is found by Google searching "Inbound Marketing", then scrolling all the way to the bottom where it says
then determining which related terms make the best sense for the content you are creating.
