Marketing in Today's Connected Economy, Blog

Why Your Adwords Campaigns Underperform

[fa icon="calendar'] 11/21/15 2:19 PM / by Rain Man posted in Inbound Marketing, Marketing Strategies, Social Marketing, marketing automation

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Underperforming Adwords Campaigns:

Your CEO wants to advertise through Google. You create an a campaign, set a budget, then set it and forget it. A month later, you are asked why your campaigns are underperforming at a great expense. We're going to share why this happens to a majority of companies who advertise on the internet, not just from our perspective, but also from Chief Economist Hal Varian from Google.

In this article, you will learn:

  • Why Google Adwords campaigns underperform. (Video)
  • How keywords can potentially hurt your Adwords campaign performance. 
  • Understanding the demographics of your campaigns.
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Learn About Disruptive Marketing Practices

[fa icon="calendar'] 11/3/15 1:42 PM / by Rain Man posted in Inbound Marketing, Marketing Strategies, marketing automation

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Free Event About Disruptive Marketing:

We are hosting an absolutely free event in Edina, MN at Centennial Lakes on Wednesday, November 18th, to cover multiple marketing practices, along with steps to creating a more sound marketing program.

Our event will cover the following:

  • What marketing is, and more importantly what it isn't.
  • Using marketing automation to create a singular marketing message.
  • Implementing disruptive marketing techniques to engage your prospects.

 

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