Attention! 

Marketing for 100 years has been to advertise for people's attention. This tactic was so ubiquitus that in fact advertising was marketing, and marketing was advertising. The two were considered the same. Billboards were created to advertise, radio was created to advertise, tv was created to advertise, magazines were created to advertise, and what about the internet? The internet was created to communicate and connect. The internet was meant to help people find information, share information, and connect to each other. 

So how have marketers adapted to the internet? Not very well. 

SEO Services 

are NOT Digital Marketing. SEO is NOT internet marketing. SEO is a set of tactics. Seo is a part of digital marketing and a critical component of inbound marketing. Most companies focus on the tactics of optimization and not on the strategy and long term effects of digital marketing efforts. If all your team needs is someone to execute on the tactics of search engine optimisation, then hire one of the thousands of prescribed outfits available. If your team wants to understand small seo tools and how they fit in the overall plan of your internet strategy, then read on.

Many companies hire someone to do their seo and don't understand when it doesn't seem to be working. A key indicator may be that the seo company didn't use long-tail keywords. Long tail keywords are gaining more widespread adoption in the digital marketing arena and with good cause. These represent the biggest opportunity for small and mid-size businesses when employing online marketing. 

Online marketing, or digital marketing, should not be about driving traffic to your website but about driving the right traffic to your entire internet presence. This is often called Inbound Marketing.

What's so appealing about long-tail keywords as part of your marketing strategy is that it offers such valuable insights into your business, your customers, your competitors, and the market in general. We'll discuss the tools later in this post.

What are long tail keywords?

INTRODUCTION:

Digital marketing covers a plethora of topics, and companies view their efforts within their market verticals differently. Through content definition and using SEO process, we can deploy creative branch logic to gain backlinks and build domain authority.

In this article, we will cover the following topics:

• What is link building, and how does it build domain authority.
• Building a powerful buyer persona, and using personas to create brand strategy.
• Using disruptive technologies to gain outside interest in your market verticals.

The world is moving faster and faster. The Internet [content in the 21st Century] has changed our civilization and has become more powerful than anything we've ever known. Words, behaviors, and trends hit the street and then get exposed to the masses in a matter of hours. Phenomena known as 'Tipping Points' in Malcom Gladwell's book. Here's a fun look at some words that have made their way into our everyday vocabulary that didn't exist not that long ago.

INTRODUCTION:

Latent Semantic Indexing (also known as Latent Semantic Analysis) is probably one of the most important items that a web designer or blogger needs to use when creating a web page or blog.  The idea behind LSI is to use similar keyword searches to the master keyword phrase to supplement and build the overall authority of the page or post.  Using the search term inbound marketing as an example of latent semantic indexing, some relevant supplemental keywords would include:

• Inbound Marketing Strategy
• Inbound Marketing Companies
• Inbound Marketing Definition
• Inbound Marketing Agency
• Inbound Marketing Blog
• Outbound Marketing vs Inbound Marketing

This information is found by Google searching "Inbound Marketing", then scrolling all the way to the bottom where it says 

Searches related to inbound marketing

then determining which related terms make the best sense for the content you are creating.

How To Choose Keywords