INTRODUCTION:

Digital marketing covers a plethora of topics, and companies view their efforts within their market verticals differently. Through content definition and using SEO process, we can deploy creative branch logic to gain backlinks and build domain authority.

In this article, we will cover the following topics:

• What is link building, and how does it build domain authority.
• Building a powerful buyer persona, and using personas to create brand strategy.
• Using disruptive technologies to gain outside interest in your market verticals.

Building Brand Strategy Through Content Definition:

We find our clients puzzled by the question, and often we find they haven't yet defined their target markets or buyer persona's. Defining their buyer personas allows us to determine relevant content for content marketing, singular message for social media marketing, along with defining opportunities for keywords to further define their brand.

So, what is a buyer persona?

A buyer persona defines the clients target market, delineating their product or service offering, and determining course of direction for marketing efforts. If we assume we are selling a SAAS model (Software as a Service), we can determine buyer personas based on the package levels of the software. By creating buyer personas for each model, we can determine content creation strategies to engage and capture their market verticals.

Related Article:

5 Tips For Creating Powerful Buyer Personas

Building Your Domain Authority Through Backlinks

Google determines authority through a number of methods, mostly through content definition and how well others receive your materials. Building backlinks can be tricky, as we are always searching for backlinks from higher ranking domains to give our site a boost in the right direction. We often see phrases like PR7 or PR9 in reference to linking. The higher the PR (page rank) of the link we receive, the more authority our page gains in rank. Going after links can become frustrating, and some will use less scrupulous methods to gain these links. For those just starting the link building process, we have a separate article which provides 62 high PR ranking website that provide FREE Backlinks. If you aren't sure how to build backlinks or find backlinks, give us a call. We can show you how to get backlinks and help with link building strategy.

Gaining Outside Interest in Your Market Verticals

This is where everyone expects us to advertise our offering. Quite the contrary. There are numerous methods of achieving outside interest. Some use the basic strategies of blogging, social media, Adwords, and others.

We are finding flat responses from these methods if companies are "going through the motions" without disrupting their market verticals. The first step in any level of marketing is gaining the attention of your target audience. We recently proved our theory in a live model through our t-shirt handouts. The first letters are the focal point of the shirt, and while people assume at first glance that the t-shirt is offensive, there actually is nothing offensive about it. Our goal of using disruptive technologies has been extremely successful. After all, we are increasingly being consumed by our technologies, and disruption is THE key to market penetration.

The result was simple. We are out of stock and handed out some of these free shirts to very influencial people in the business world. We found high level CEO's, authors, and even clients wanting a shirt of their own. Why? They understand the importance of disruption within the marketplace, do you? We did find some people were offended by the shirt. My question is Why? There is absolutely nothing offensive by the design or meaning of the shirt, only an assumption of what the letters "FU" mean, however we never find anyone offended by the term Kung Fu or if I happen to grow a FU Manchu.

Let Us Show You Your Marketing Health for FREE!

Take Aways:

Get disruptive already. Feel the need to play it safe? That's fine, we will see you at the finish line...wait...you won't make it there.

Build backlinks! Need help? Call us. We are pro's at everything digital. Our results speak for themselves through analytics. We provide increases in actual traffic and capture ranging from 225% - 3000% (Actual numbers from clients).

Define your buyer personas...Today!...Please?

Who We Are

Kpahi, pronounced Kay-pah-hee, is a full service marketing agency, providing digital marketing solutions to small, medium, and large businesses. We provide our clients unbelievable growth, through the utilization of disruptive technologies, brand strategy, actual SEO process, branch logic, and implementation of latent semantic indexing. Our web services provide our clients with consistent revenue growth through automated marketing.

Who We Aren't

We aren't an SEO company, website redesign company or a link building services company, as all of these are mere tactics or tools to provide an end result. We do provide these tactics and small seo tools for our clients through services, however our services encompass much more than simple digital marketing tactics.

What Does Kpahi Mean?

Kpahi is Lakota Indian, meaning to make a choice or to choose one's own. We aren't of indian descent, however we chose a word that would generate conversation and confusion at first glance because it is disruptive.