INTRODUCTION:

Digital marketing covers a plethora of topics, and companies view their efforts within their market verticals differently. Through content definition and using SEO process, we can deploy creative branch logic to gain backlinks and build domain authority.

In this article, we will cover the following topics:

• What is link building, and how does it build domain authority.
• Building a powerful buyer persona, and using personas to create brand strategy.
• Using disruptive technologies to gain outside interest in your market verticals.

Why your company website fails your employees

can be hard for business owners to swallow but understanding this facet is a step toward helping your team and business grow positively. See Web Services. We can all agree that every business needs a website. When you hear of a new product, service or business, what is your first reaction? You’ll head over to their website, correct? "86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge." - Pew Research Center, Search Engine Use 2012