Attention! 

Marketing for 100 years has been to advertise for people's attention. This tactic was so ubiquitus that in fact advertising was marketing, and marketing was advertising. The two were considered the same. Billboards were created to advertise, radio was created to advertise, tv was created to advertise, magazines were created to advertise, and what about the internet? The internet was created to communicate and connect. The internet was meant to help people find information, share information, and connect to each other. 

So how have marketers adapted to the internet? Not very well. 

SEO Services 

are NOT Digital Marketing. SEO is NOT internet marketing. SEO is a set of tactics. Seo is a part of digital marketing and a critical component of inbound marketing. Most companies focus on the tactics of optimization and not on the strategy and long term effects of digital marketing efforts. If all your team needs is someone to execute on the tactics of search engine optimisation, then hire one of the thousands of prescribed outfits available. If your team wants to understand small seo tools and how they fit in the overall plan of your internet strategy, then read on.

Many companies hire someone to do their seo and don't understand when it doesn't seem to be working. A key indicator may be that the seo company didn't use long-tail keywords. Long tail keywords are gaining more widespread adoption in the digital marketing arena and with good cause. These represent the biggest opportunity for small and mid-size businesses when employing online marketing. 

Online marketing, or digital marketing, should not be about driving traffic to your website but about driving the right traffic to your entire internet presence. This is often called Inbound Marketing.

What's so appealing about long-tail keywords as part of your marketing strategy is that it offers such valuable insights into your business, your customers, your competitors, and the market in general. We'll discuss the tools later in this post.

What are long tail keywords?

INTRODUCTION:

Digital marketing covers a plethora of topics, and companies view their efforts within their market verticals differently. Through content definition and using SEO process, we can deploy creative branch logic to gain backlinks and build domain authority.

In this article, we will cover the following topics:

• What is link building, and how does it build domain authority.
• Building a powerful buyer persona, and using personas to create brand strategy.
• Using disruptive technologies to gain outside interest in your market verticals.

What is the Break Even Point?

A very simple and critical tool to measure success in business. As marketers we use it every day, a difference you’ll find when working with marketers versus web designers for your digital strategies. When contemplating a Social Media Ad campaign, a Google Adwords campaign, or other digital marketing effort you're best plan is to work with a marketer that understands numbers and strategy.

INTRODUCTION:

We will go through 5 key areas regarding uncovering missing pieces in marketing agencies. Companies are generally hiring agencies based on what they are being told. Here is some insight into some quick safeguards regarding hiring the wrong agency and verifying their elevator speech.

INTRODUCTION:

At first glance, Senate District 50 (SD50) found itself in the same position most political parties are in, relying on antiquated web presence to build a modern approach. Let's look at how we helped build a website for them that will progress with their initiatives moving forward.

Why your company website fails your employees

can be hard for business owners to swallow but understanding this facet is a step toward helping your team and business grow positively. See Web Services. We can all agree that every business needs a website. When you hear of a new product, service or business, what is your first reaction? You’ll head over to their website, correct? "86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge." - Pew Research Center, Search Engine Use 2012

How To Choose Keywords

Customer Engagement only takes a second to create or improve