Underperforming Adwords Campaigns:

Your CEO wants to advertise through Google. You create an a campaign, set a budget, then set it and forget it. A month later, you are asked why your campaigns are underperforming at a great expense. We're going to share why this happens to a majority of companies who advertise on the internet, not just from our perspective, but also from Chief Economist Hal Varian from Google.

In this article, you will learn:

• Why Google Adwords campaigns underperform. (Video)
• How keywords can potentially hurt your Adwords campaign performance. 
• Understanding the demographics of your campaigns.

Free Event About Disruptive Marketing:

We are hosting an absolutely free event in Edina, MN at Centennial Lakes on Wednesday, November 18th, to cover multiple marketing practices, along with steps to creating a more sound marketing program.

Our event will cover the following:

• What marketing is, and more importantly what it isn't.
• Using marketing automation to create a singular marketing message.
• Implementing disruptive marketing techniques to engage your prospects.

INTRODUCTION:

MobCon, the Midwest’s premier mobile and digital conference, is now in it’s 4th year. This event spotlights trending mobile and digital innovations, encouraging industry thought leaders to network, share and strategize. Attending MobCon will put you in the company of approximately 450 Fortune 500 thought leaders, venture capitalists and mobile entrepreneurs.

Keynotes include Pandora, Fitbit, Target, HealthPartners, Microsoft and Adobe. Sessions will cover mapping the customer journey, designing for mobile and divining the future of tech trends promise to deliver insights and tactical advice to take your mobile implementation, product strategies and reach to the next level. Additional speakers are big-name players from IBM, Yahoo!, Oracle, Mashable, Pinterest,Thomson Reuters, Fifth Third Bank, USA TODAY, Trello, Salesforce and more.

INTRODUCTION:

Digital marketing covers a plethora of topics, and companies view their efforts within their market verticals differently. Through content definition and using SEO process, we can deploy creative branch logic to gain backlinks and build domain authority.

In this article, we will cover the following topics:

• What is link building, and how does it build domain authority.
• Building a powerful buyer persona, and using personas to create brand strategy.
• Using disruptive technologies to gain outside interest in your market verticals.

Why You Should Be There

The 2015 Real Estate Symposium is right around the corner. The seats are filling quickly, and we want to ensure you don't miss out on one of the best symposiums of the year.

Highlights of this years symposium include:

• Keynote Speaker Mark Dotzour, Texas A & M University
• Panel Discussion With Representatives From: Health Partners, Cargill, Target, Thrivent Financial, Greater MSP,  Cushman & Wakefield/Northmarq

It's Not Your Fault, It's Mine:

With 208 Million daily users in the US & Canada, along with 1.39 Billion daily users globally, companies realize the need for engagement on Facebook, yet struggle to gain traction with the Facebook Audience.

In this article, you will learn some interesting techniques, which will allow you to capitalize on:

• Effectively identifying your target audience
• Determining a more accurate direction for marketing engagement
• Establishing what Facebook users are looking for

Email Marketing Automation Suffers:

Regardless of your industry, most medium and large companies rely on automation to streamline their email marketing efforts. Microsoft Clutter will surely assist in ensuring your opportunities will not be realized, rather filtered.

INTRODUCTION:

With Moz's new report coming out, Google is still placing an emphasis on finding backlinks as a proponent for domain authority. Interestingly enough, more emphasis is being placed on unique backlinks, giving strength to seo link building.

INTRODUCTION:

We will go through 5 key areas regarding uncovering missing pieces in marketing agencies. Companies are generally hiring agencies based on what they are being told. Here is some insight into some quick safeguards regarding hiring the wrong agency and verifying their elevator speech.

Identifying The Opportunities For Inbound Marketing:

Manufacturers are finding themselves in an increasingly competitive market vertical these days, stemming from fierce overseas competition, along with domestic competitors right in their back yard. We will show you some quick tricks on how to ensure you are staying on top of your verticals and maintaining the edge you need to thrive.