Attention!
Marketing for 100 years has been to advertise for people's attention. This tactic was so ubiquitus that in fact advertising was marketing, and marketing was advertising. The two were considered the same. Billboards were created to advertise, radio was created to advertise, tv was created to advertise, magazines were created to advertise, and what about the internet? The internet was created to communicate and connect. The internet was meant to help people find information, share information, and connect to each other.
So how have marketers adapted to the internet? Not very well.
