It happens every year. From the week before Thanksgiving all the way thru to January. Yup, it’s holiday slump time at work. Does that mean there’s a lack of passion? Probably not. Your employees are wasting more time than ever and productivity is plummeting. What to do! It's inevitable this time of year. This can be a tricky issue for managers and executives, as it is after all, the holidays and you'd hate to fire people. But, it’s also tough to just let go of 1/12th of the year and tack it up in the loss column due to holiday malaise. So what can you do? People are people and business must continue to generate income?

Included In This Article:

• Statistics On Employees Wasting Time At Work
• Statistics for Employees Online Shopping At Work
• 3 Ways to Overcome  Productivity Loss

INTRODUCTION:

Digital marketing covers a plethora of topics, and companies view their efforts within their market verticals differently. Through content definition and using SEO process, we can deploy creative branch logic to gain backlinks and build domain authority.

In this article, we will cover the following topics:

• What is link building, and how does it build domain authority.
• Building a powerful buyer persona, and using personas to create brand strategy.
• Using disruptive technologies to gain outside interest in your market verticals.

Playboy’s new content marketing strategy is to remove nude photos from it’s iconic magazine. Why is this move gaining headlines? Because Playboy has been known for nude images (and the articles..) and now it won’t be. Just the articles then? With declining readership and sexual saturation on the internet it's a natural move. (Pun intended) “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.” said Scott Flanders, the company’s chief executive.

Being Safe Is Risky. 

VW's own marketing genius of almost 60  years ago is proving to be prophetic of the current status of the company. In 1959 Volkswagen expressed to the world that they had a whole different level of standards and integrity. They cared about their product and their customer. We are learning now, it all may have been just this, a clever marketing schema. So was it?

Why You Should Be There

The 2015 Real Estate Symposium is right around the corner. The seats are filling quickly, and we want to ensure you don't miss out on one of the best symposiums of the year.

Highlights of this years symposium include:

• Keynote Speaker Mark Dotzour, Texas A & M University
• Panel Discussion With Representatives From: Health Partners, Cargill, Target, Thrivent Financial, Greater MSP,  Cushman & Wakefield/Northmarq

It's Not Your Fault, It's Mine:

With 208 Million daily users in the US & Canada, along with 1.39 Billion daily users globally, companies realize the need for engagement on Facebook, yet struggle to gain traction with the Facebook Audience.

In this article, you will learn some interesting techniques, which will allow you to capitalize on:

• Effectively identifying your target audience
• Determining a more accurate direction for marketing engagement
• Establishing what Facebook users are looking for

What is the Break Even Point?

A very simple and critical tool to measure success in business. As marketers we use it every day, a difference you’ll find when working with marketers versus web designers for your digital strategies. When contemplating a Social Media Ad campaign, a Google Adwords campaign, or other digital marketing effort you're best plan is to work with a marketer that understands numbers and strategy.

Email Marketing Automation Suffers:

Regardless of your industry, most medium and large companies rely on automation to streamline their email marketing efforts. Microsoft Clutter will surely assist in ensuring your opportunities will not be realized, rather filtered.

INTRODUCTION:

The iPhone could be one of the greatest inventions to further productivity and communication, ever. Of course I may be skewed because I drank the Kool-Aid for 8 years but nonetheless. Using the iPhone throughout the day I realize from time to time there are many people that don’t understand the full potential that rests in their pocket. The power of Google and the internet aside. Here are the top ten features I’ve noticed people either don’t know about or forget to use.

Customers! Customers! Customers!

The lifeblood of business. The desire of eager over-caffeinated start-ups. The pain in many a salesperson’s butt! There aren't just vanilla or plain customers, there are 5 different types. Customer engagement can lead to loyal customers or it can lead to lost sales. Learn about Inbound Marketing. Customers may come and they may go but the key to every successful company is knowing which type of buyer you are working with and engaging properly. Know thyself, know thy prospect.