Marketing in Today's Connected Economy, Blog

Call Your Shot And Make It Work!

[fa icon="calendar'] 7/24/15 10:03 AM / by Zack posted in Business, Personal Growth

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INTRODUCTION:

Are you calling the shots? How about calling YOUR shot? They are very different, in one you're the boss the other you're the leader. One of the things businesses need to do today and what you can do to personally grow, is to start calling your shot! The importance of calling your shot can mean achieving personal and professional success. In life and in business it takes an act to step forward, declare what you want, and get traction to lead and grow. Babe Ruth stepped to the plate on October 1st, 1932 and pointed to the flagpole, telling the Chicago Cubs that's where the next pitch would go. Did it happen? Well, he hit a home run! The idea rings true, you need to start calling your shot in life and in business and here's how.


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One Decision That Could Destroy Your Business

[fa icon="calendar'] 7/16/15 2:21 PM / by Zack posted in Business, Inbound Marketing, Marketing Strategies

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How To Capture Fourth of July Business

[fa icon="calendar'] 7/1/15 3:41 PM / by Zack posted in Business, App Development, Marketing Strategies, Social Marketing

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8 Father's Day Marketing Failures

[fa icon="calendar'] 6/18/15 8:00 AM / by Rain Man posted in Business

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INTRODUCTION:

We've all seen the mishaps of marketing, but here are 8 Father's Day marketing failures, along with an honorable mention 9th unrelated marketing failure at the end. Please feel free to share some of your own. Kpahi wishes all of the fathers out there a great Father's day this weekend.


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Business Marketing in Today's Connected Economy

[fa icon="calendar'] 6/15/15 7:00 AM / by Zack posted in Business, Marketing Strategies, Leads

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Are You Too Smart to be a Good Business Person?

[fa icon="calendar'] 5/28/15 11:20 AM / by Rain Man posted in Business

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As the old addage goes, "Are you too smart for your own good"?  We often find brilliant people who can't succeed in business, as their intelligence gets in the way of process and follow through on their ideas.

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Why We Love Customer Engagement (And You Should, Too!)

[fa icon="calendar'] 5/20/15 2:50 PM / by Brad Batdorf posted in Business, Inbound Marketing, Marketing Strategies, Social Marketing

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INTRODUCTION:

Let's get down to the nitty gritty on this, and realize that marketing and sales is a contact sport.  The more contact you make, the better opportunity you will have for engagement and potential capture, which means revenue.  We are all in business to generate revenue, so let's go through the steps in what your potential customers or clients are looking for in the sales process. Feel free to check out our "Client Engagement: One Second to Success" article.

Some quick tips to customer engagement definition and why we love it:

  • By using customer engagement strategies, we can determine the interest of the prospect.

  • When implementing customer engagement plans, we can determine analytics for building on our current platform.
  • Customer Engagement Metrics help us determine our successes within our market verticals.
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Why Your Company Website Fails Your Employees

[fa icon="calendar'] 4/20/15 6:21 PM / by Zack posted in Web Design, Business, Web Services, Inbound Marketing

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Why your company website fails your employees

can be hard for business owners to swallow but understanding this facet is a step toward helping your team and business grow positively. See Web Services. We can all agree that every business needs a website. When you hear of a new product, service or business, what is your first reaction? You’ll head over to their website, correct? "86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge." - Pew Research Center, Search Engine Use 2012

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How To Build Backlinks For Free!

[fa icon="calendar'] 4/3/15 3:45 PM / by Rain Man posted in Business

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How To Build Backlinks

 

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How To Choose Keywords For Your Website That Gets Leads

[fa icon="calendar'] 4/1/15 1:40 PM / by Rain Man posted in Business, Web Services, Inbound Marketing, Marketing Strategies, Leads, Choose Keywords, Keywords

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How To Choose Keywords

 

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