Not any secret but the 4th of July is days away. If you aren’t aware of the story of the Fourth of July please take a moment to educate. It’s summer in America and time again to remember the founding of this amazing success story, and spend money! Americans love celebrating for most any reason but the 4th of July is a magnet for beaches, parks, patios, and enjoying our much coveted freedom. Marketers (good marketers) will dive into the whys of consumers and balance solutions with emotions. If you haven't thought about maximizing this opportunity read on to see why you should.
It’s expected Americans will spend more than $7 Billion dollars on 4th of July activities and this presents yet another huge opportunity for businesses. If you sell Fireworks or Hot Dogs this is obvious to you, but what about the opportunity for other companies and entrepreneurs?
Here is a list of the most popular 4th of July Activities:
- BBQ or Picnic
- Fireworks
- Community Events
- Travel / Vacation
- Attending Parades
So where can businesses take advantage of this holiday and put a mark in the win column?
Since we're amazing marketers let’s look one step further. Now that we know the common participating events for the summer holiday let’s look at emotional reasons why people will spend money so you can uncover any opportunities:
- We feel more patriotic
- We feel like partying
- We want to be outside
- We feel more connected to family and friends
Fourth of July Business Stats:
- According to NRF’s 2014 Independence Day Survey conducted by Prosper Insights & Analytics, More than 153 million consumers (nearly two-thirds of those celebrating) are set to observe the Fourth of July holiday with a cookout, barbeque or picnic, spending an estimated $6.2 billion ($68.16 per household) on burgers, snacks and other food items for the occasion.
- AAA projects that 41.9 Million Americans will Celebrate Independence Day with a Holiday Getaway (* Traveling more than 50 miles away from their home)
- Americans will spend more than $650 Million on Fireworks according to Coupon Cabin
- More than 30 Million Americans will attend a 4th of July parade, according to the National Retail Federation
Are your business creative juices starting to flow? If you want more specifics and ways to capitalize download our Business Holiday Success Checklist and get busy!
Wishing You a Happy And Safe Fourth of July,
// Zack Olson
Co-Founder, Kpahi
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