It happens every year. From the week before Thanksgiving all the way thru to January. Yup, it’s holiday slump time at work. Does that mean there’s a lack of passion? Probably not. Your employees are wasting more time than ever and productivity is plummeting. What to do! It's inevitable this time of year. This can be a tricky issue for managers and executives, as it is after all, the holidays and you'd hate to fire people. But, it’s also tough to just let go of 1/12th of the year and tack it up in the loss column due to holiday malaise. So what can you do? People are people and business must continue to generate income?

Included In This Article:

• Statistics On Employees Wasting Time At Work
• Statistics for Employees Online Shopping At Work
• 3 Ways to Overcome  Productivity Loss

Attention! 

Marketing for 100 years has been to advertise for people's attention. This tactic was so ubiquitus that in fact advertising was marketing, and marketing was advertising. The two were considered the same. Billboards were created to advertise, radio was created to advertise, tv was created to advertise, magazines were created to advertise, and what about the internet? The internet was created to communicate and connect. The internet was meant to help people find information, share information, and connect to each other. 

So how have marketers adapted to the internet? Not very well. 

SEO Services 

are NOT Digital Marketing. SEO is NOT internet marketing. SEO is a set of tactics. Seo is a part of digital marketing and a critical component of inbound marketing. Most companies focus on the tactics of optimization and not on the strategy and long term effects of digital marketing efforts. If all your team needs is someone to execute on the tactics of search engine optimisation, then hire one of the thousands of prescribed outfits available. If your team wants to understand small seo tools and how they fit in the overall plan of your internet strategy, then read on.

Many companies hire someone to do their seo and don't understand when it doesn't seem to be working. A key indicator may be that the seo company didn't use long-tail keywords. Long tail keywords are gaining more widespread adoption in the digital marketing arena and with good cause. These represent the biggest opportunity for small and mid-size businesses when employing online marketing. 

Online marketing, or digital marketing, should not be about driving traffic to your website but about driving the right traffic to your entire internet presence. This is often called Inbound Marketing.

What's so appealing about long-tail keywords as part of your marketing strategy is that it offers such valuable insights into your business, your customers, your competitors, and the market in general. We'll discuss the tools later in this post.

What are long tail keywords?

Playboy’s new content marketing strategy is to remove nude photos from it’s iconic magazine. Why is this move gaining headlines? Because Playboy has been known for nude images (and the articles..) and now it won’t be. Just the articles then? With declining readership and sexual saturation on the internet it's a natural move. (Pun intended) “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.” said Scott Flanders, the company’s chief executive.

Being Safe Is Risky. 

VW's own marketing genius of almost 60  years ago is proving to be prophetic of the current status of the company. In 1959 Volkswagen expressed to the world that they had a whole different level of standards and integrity. They cared about their product and their customer. We are learning now, it all may have been just this, a clever marketing schema. So was it?

The world is moving faster and faster. The Internet [content in the 21st Century] has changed our civilization and has become more powerful than anything we've ever known. Words, behaviors, and trends hit the street and then get exposed to the masses in a matter of hours. Phenomena known as 'Tipping Points' in Malcom Gladwell's book. Here's a fun look at some words that have made their way into our everyday vocabulary that didn't exist not that long ago.

What is the Break Even Point?

A very simple and critical tool to measure success in business. As marketers we use it every day, a difference you’ll find when working with marketers versus web designers for your digital strategies. When contemplating a Social Media Ad campaign, a Google Adwords campaign, or other digital marketing effort you're best plan is to work with a marketer that understands numbers and strategy.

INTRODUCTION:

The iPhone could be one of the greatest inventions to further productivity and communication, ever. Of course I may be skewed because I drank the Kool-Aid for 8 years but nonetheless. Using the iPhone throughout the day I realize from time to time there are many people that don’t understand the full potential that rests in their pocket. The power of Google and the internet aside. Here are the top ten features I’ve noticed people either don’t know about or forget to use.