INTRODUCTION:

Let's get down to the nitty gritty on this, and realize that marketing and sales is a contact sport.  The more contact you make, the better opportunity you will have for engagement and potential capture, which means revenue.  We are all in business to generate revenue, so let's go through the steps in what your potential customers or clients are looking for in the sales process. Feel free to check out our "Client Engagement: One Second to Success" article.

Some quick tips to customer engagement definition and why we love it:

• By using customer engagement strategies, we can determine the interest of the prospect.
  
  
• When implementing customer engagement plans, we can determine analytics for building on our current platform.
• Customer Engagement Metrics help us determine our successes within our market verticals.

Whether you are utilizing an existing customer engagement platform, or are working at a customer engagement agency, knowing that the first step of the process is to "Engage the Client" means everything.  Let's talk about what the customer is expecting in the interaction:

• Complete explanation of your features, advantages, and benefits of your product or service.
• Creating an interactive experience that fills their information gathering needs.
• Most importantly, they are looking for consistency and follow through during the sales process, without being burdening or overbearing.

CONCLUSION:

It's all about taking the first step. If you fear rejection, you will never succeed, as you will never be engaging nor asking for the sale.  As with anything in life, you only get what you ask for, so be afraid and be broke, or ask the questions that are needed to close the deal.  If your customer gets what they want, you will get what you want...a deal.  If you fail to engage them on their level, or fail to meet their expectations, there is a good chance your efforts (or lack there of) will all be for naught.