It's Not Your Fault, It's Mine:
With 208 Million daily users in the US & Canada, along with 1.39 Billion daily users globally, companies realize the need for engagement on Facebook, yet struggle to gain traction with the Facebook Audience.
In this article, you will learn some interesting techniques, which will allow you to capitalize on:
- Effectively identifying your target audience
- Determining a more accurate direction for marketing engagement
- Establishing what Facebook users are looking for
What We Miss About Facebook as a Social Media Platform:
The first step in understanding why we falter as companies in regards to using Facebook as a marketing medium is to understand our target audience, along with how they are receiving and using Facebook in their daily lives.
Facebook is a "Personal" social medium, which people use for "Personal" use. If we approach Facebook marketing as a business, we've already lost the battle. Our company Facebook page has 81 likes, which by anyone's account is an abysmal reach. However, my personal Facebook account has 1,718 friends. If I reach out to my friends on my personal account, they will most definitely push relevant content out to their friends, creating a solid referral stream for Kpahi.com.
The second area to take into account is that my friends are my friends, however the Facebook audience looks to be rewarded for their efforts at every turn. We see companies giving away freebies left & right, only to get a like until the sweepstakes is complete, being dropped afterwards. Welcome to the "Suck" of Facebook.
30 Tips & Tricks For Lead Generation Free Guide
Let's look at the referral idea for a moment. Your true friends, along with your company employee's friends, will surely jump on the opportunity to monetize their experience with Facebook. We can safely assume that if we use Facebook as we would LinkedIn, reaching out personally to our core audience will greatly improve our reach and results. If we offer a referral reward that is in line with our return on investment (ROI), we've created a source of communication, along with revenue.
CONCLUSION:
In conclusion to this article, I would recommend using Facebook as a marketing medium in the same fashion as it's users, by making it personal and keeping it personal. Ask your friends to share your information with their friends, and reward them for doing so. Most will do this for free, however if you throw in a free t-shirt or some other form of swag, or even a hundred dollar bill on the close of the sale (if it makes sense (don't forget your 1099)), your friends will love you for it.
Not a believer? Give it a try and let us know your results. I'm sure you will be smiling as you write your comments!