Marketing in Today's Connected Economy, Blog

Rain Man

Brad aka "Rain Man" is one of the co-founders of Kpahi.com. An expert in the field of everything surrounding digital marketing, Rain Man's blogs are a great resource for industry trends, marketing advice, and overall process fluidity.

Recent Posts

Expectation vs Engagement: A Sales Lesson

[fa icon="calendar'] 7/30/15 3:50 PM / by Rain Man

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The Sales Lesson Overview:

We're going to run through an example of expectation vs. engagement in regards to potential customers or existing customers. This lesson focuses on internal customers (employees), and a real life example of stumbling on seeing the big picture regarding a simple task of a vending machine in the employee break room.

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3 Steps To Monetizing Your Business Relationships

[fa icon="calendar'] 7/6/15 8:00 AM / by Rain Man

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INTRODUCTION:

We live in a fast paced society, driven by technology, yet we still spin our wheels regularly with our business relationships. In this article, I'll go over 3 very simple ways to delineate your work flow and maximize your return on relationships.

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How Kpahi Helps The Furniture Specialist

[fa icon="calendar'] 7/5/15 4:30 PM / by Rain Man

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INTRODUCTION:

The Furniture Specialist provided us a unique opportunity to work from nearly a clear slate, building both a website and e-commerce platform, pushing information to social media accordingly. Let's take a closer look at the project, hurdles, and how successes were created.

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3 Rules For Understanding Creative Branch Logic

[fa icon="calendar'] 6/29/15 7:30 AM / by Rain Man posted in Marketing Strategies

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INTRODUCTION:

Creative Branch Logic, or just branch logic, is a method by which products or services are offered to potential prospects in a manner which compliments their navigation and/or search within your content. Confused? Let's break it right down to the nitty gritty.

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How We Helped SD50 (Senate District)

[fa icon="calendar'] 6/28/15 4:00 PM / by Rain Man posted in Web Services

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INTRODUCTION:

At first glance, Senate District 50 (SD50) found itself in the same position most political parties are in, relying on antiquated web presence to build a modern approach. Let's look at how we helped build a website for them that will progress with their initiatives moving forward.

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5 Tips For Creating Powerful Buyer Personas

[fa icon="calendar'] 6/25/15 7:30 AM / by Rain Man posted in Inbound Marketing

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INTRODUCTION:

Buyer Personas are all the rage in the marketing world. Having powerful buyer personas are a key component to a successful marketing program. In this article, we will go over 5 tips for creating powerful buyer personas, which will push your marketing solutions to a higher level.

 

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How We Helped Tolomatic

[fa icon="calendar'] 6/22/15 9:32 AM / by Rain Man posted in Inbound Marketing

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About Tolomatic:

Tolomatic is a leading manufacturer of linear actuators internationally. Founded 60+ years ago, they have seen a solid growth throughout the years, providing a top quality product for manufacturers of various industries.

Resources For The Competitive Edge
Tolomatic is located in Hamel, Minnesota, a western suburb of Minneapolis, in a 100,000 sq. ft. state-of-the-art facility with future expansion capabilities. Tolomatic distributors and their customers are encouraged to tour the facility to experience first hand the company philosophy and dedication to providing the best products, service and delivery.

Skilled machinists in the on-site model shop and engineering lab regularly make specialized tooling and prototypes. All Tolomatic products are put through rigorous testing in its engineering lab. New products are continually tested and opportunities to create customer “specials” are welcomed. On-site manufacturing and assembly facilities, complete with the latest in CNC machinery offer flexibility in providing the best, cost-competitive solutions to design problems. Highly trained mechanical, electrical and application design engineers, together with a dedicated sales staff, create efficient, leading edge solutions to customer needs. Working together with Tolomatic distributors and their customers, they can provide workable solutions for demanding applications. 5-day delivery is standard. Express orders are shipped in 2 days. Many products and replacement parts are available with 1-day delivery.

Tolomatic is an ISO 9001:2008 certified firm. Every 6 months quality system audits are performed to ensure quality standards are enforced. Tolomatic has built its business to meet the challenge of ever increasing customer expectations. ISO compliance will ensure that the necessary controls and disciplines remain in place as we continue the quest for excellence in everything we do.

Since the introduction of the Float-A-Shaft® in 1954, it is Tolomatic’s philosophy to discover customer needs and provide products that satisfy them. Tolomatic makes quality products at a competitive price with an unconditional customer satisfaction guarantee.

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8 Father's Day Marketing Failures

[fa icon="calendar'] 6/18/15 8:00 AM / by Rain Man posted in Business

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INTRODUCTION:

We've all seen the mishaps of marketing, but here are 8 Father's Day marketing failures, along with an honorable mention 9th unrelated marketing failure at the end. Please feel free to share some of your own. Kpahi wishes all of the fathers out there a great Father's day this weekend.


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Cost Savings of Marketing Automation Management Versus ROI

[fa icon="calendar'] 6/11/15 7:30 AM / by Rain Man posted in Inbound Marketing

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INTRODUCTION:

Marketing Automation Management is quickly becoming a clear avenue for many companies and corporations who are looking to reduce their personnel costs, while improving their return on investment. We're going to look at a couple of reasons this is making sense for other companies, and could make sense for your business.

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Are You Too Smart to be a Good Business Person?

[fa icon="calendar'] 5/28/15 11:20 AM / by Rain Man posted in Business

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As the old addage goes, "Are you too smart for your own good"?  We often find brilliant people who can't succeed in business, as their intelligence gets in the way of process and follow through on their ideas.

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