INTRODUCTION:

Marketing Automation Management is quickly becoming a clear avenue for many companies and corporations who are looking to reduce their personnel costs, while improving their return on investment. We're going to look at a couple of reasons this is making sense for other companies, and could make sense for your business.

Personnel Costs:

The average median income for a marketing manager is $133,700, along with an average marketing analyst median income of $67,780, meaning a marketing department of 2 (1 of each) will carry a corporate cost burden of $201,480; leaving an overall cost burden with benefits of nearly $261,924. This is a huge expense for any small corporation, and many companies having marketing teams of 3-7, increasing the cost of marketing initiative to over $500,000, before outbound marketing investment.

If we take into a consideration of 6% marketing spend on total annual revenue or EBITDA (Earnings Before Interest, Taxation, and Depreciation of Assets) of a $50 million company, their marketing spend would be $3,000,000, along with carrying a marketing personnel budget of 10% of marketing spend, or $300,000.

By outsourcing their marketing automation management to a firm like Kpahi , they would look to reduce their spend by over $200,000 annually.  Additionally, a company would allow themselves a reduction in liability for their marketing efforts.

CONCLUSION:

By outsourcing your inbound marketing, your process fluidity, metrics, and analytics can be better controlled; along with reducing overhead and maximizing return on investment. If you haven't considered outsourcing your marketing efforts, now may be the best time to rethink your position.