INTRODUCTION:
Latent Semantic Indexing (also known as Latent Semantic Analysis) is probably one of the most important items that a web designer or blogger needs to use when creating a web page or blog. The idea behind LSI is to use similar keyword searches to the master keyword phrase to supplement and build the overall authority of the page or post. Using the search term inbound marketing as an example of latent semantic indexing, some relevant supplemental keywords would include:
- Inbound Marketing Strategy
- Inbound Marketing Companies
- Inbound Marketing Definition
- Inbound Marketing Agency
- Inbound Marketing Blog
- Outbound Marketing vs Inbound Marketing
This information is found by Google searching "Inbound Marketing", then scrolling all the way to the bottom where it says
Searches related to inbound marketing
then determining which related terms make the best sense for the content you are creating.
