INTRODUCTION:

Latent Semantic Indexing (also known as Latent Semantic Analysis) is probably one of the most important items that a web designer or blogger needs to use when creating a web page or blog.  The idea behind LSI is to use similar keyword searches to the master keyword phrase to supplement and build the overall authority of the page or post.  Using the search term inbound marketing as an example of latent semantic indexing, some relevant supplemental keywords would include:

• Inbound Marketing Strategy
• Inbound Marketing Companies
• Inbound Marketing Definition
• Inbound Marketing Agency
• Inbound Marketing Blog
• Outbound Marketing vs Inbound Marketing

This information is found by Google searching "Inbound Marketing", then scrolling all the way to the bottom where it says 

Searches related to inbound marketing

then determining which related terms make the best sense for the content you are creating.

By using Latent Semantic Indexing principals, and ensuring our content surrounding the term inbound marketing uses the relative keywords, search engines better understand the meaning behind our page or blog.  Additionally, we can create content around each topic specifically, alternating the supporting keywords to further drive our authority on the matter.

This is definitely something we should not only be using, but also telling all of our fellow marketers and web designers about.  This, by far, is one of the single most important aspects of any page or blog we create.

CONCLUSION:

If you aren't using Latent Semantic content practices when creating content or within your content marketing strategy, now is the perfect time to start creating content that is relevant and ranks. Building a Latent Semantic Index will only help perpetuate your messages and content.

 Related Articles:

/5-questions-you-should-be-asking-your-content-marketing-company-in-2015

/how-to-choose-keywords-for-your-website-that-gets-leads