Google AdWords: Reducing Costs & Increasing Exposure

Google AdWords: The Secrets Revealed

google-adwords

Defining what it is, and what it means

Google controls 83% of all search on the internet globally. You can use Bing or Yahoo, or AOL?, however your searching with the underdogs puts you in the class of starving artist. Businesses target prospective clients by paying Google on multiple platforms to rank higher for exposure and potential capture within their market verticals. Plain and simple, we pay Google to make you the customer click to our site instead of our competition. Google AdWords is the platform we advertise on, and it isn't very user friendly for businesses.

CPM versus CPC

CPM or Cost for Impression advertising allows a merchant to place an ad on the internet at a lower cost per click, and most use CPM advertising to gain traffic rank, realizing their ads are just out there. The ads aren't focused on the immediate search, rather they are being placed hap-hazardly in front of people, hoping they will wander to their sites. Conversion rates on CPM advertising is extremely low, and is similar to fishing. You never know what kind of fish you have caught until you reel it into the boat.

CPC or Cost per Click advertising allows the merchant an ability to hunt for their specific client, who is searching for their specific products or services. The cost for a CPC campaign is much, much higher than a CPM campaign, however the results are generally night and day regarding results. A CPC campaign pays specifically by the click to bring the client to your site, rather than how many times your ad was shown on the internet. While this costs more money, the capture rate is much higher than CPM. This method of advertising allows the merchant to "hunt, rather than fish".

Sorting out your marketing firm

There is a plethora, and I mean A LOT of companies in the US and globally who claim to do SEO (search engine optimization) and marketing, to include Google Adwords. Let me first state there are VERY FEW marketing firms who understand Google advertising, regardless of whether they have the Google Partner tramp stamp on their website or not. They will generate popular search terms within your market verticals, collect your advertising check, and sweep your campaign under the rug until you ask why you aren't getting the results you feel you are paying for. Meanwhile, firms like Kpahi.com will be competing directly within your market verticals with our clients to ensure you aren't getting the traffic versus our clients. Also, if you aren't getting a daily report through Google Adwords from your marketing firm, FIRE THEM IMMEDIATELY!!!

A FREE report we offer our clients and prospective clients

Check out this example: Anderson Hammack

In the example provided at the link above, we created a report for a prospective client (Zack's brother) regarding home building search terms for their market. While there are CPC keywords for much higher searched terms, there are opportunities for this client to achieve great results, simply by searching for what his competitors aren't advertising for. Here's the secret...This report was generated by cross referencing everything his competitors are advertising for. I guarantee your marketing firm has no clue how to do this for you, and I'm not in the market of sharing how I do it either, because that is what our clients pay us for.

The example should be translated to show that our client could enter into the Google AdWords market with as little as $220 per month to gain 220 clicks to his website http://www.andersonhammack.com/ . This client builds luxury homes and cabins in a very select market in Duluth, MN and Superior, WI. Without this report, the client would have spent $600/month easily on CPC Google Adwords campaigns to swim in the same small pond his competitors are swimming in. More importantly, the $600 he spent would have received 20 clicks to his website versus the 220 clicks for $200.

The Conclusion

Help us, help you. We love to show prospective clients how to increase their exposure and reduce their costs through Google AdWords, and would be happy to provide the same free report to you as well. All that we ask is you use the report wisely, and ensure your website is prepared to gain traction through the increased traffic (H tags, keywords, descriptions, open graph images, etc.). You know, all the stuff that we do for our clients. Most importantly, please ensure you have an inbound marketing solution that can handle the increased traffic and business capture. If you don't have these items in place, please give us a call...You need us.

In the case of Anderson Hammack, if we just get him one more house to build at an 8% profit margin (I'm guessing), he'll earn an additional $80,000 this year on the next luxury home he builds. More importantly, that is assuming he only builds one more home on 220 additional clicks to his site PER MONTH. All for a Google AdWords cost of $2500. Not a bad investment...Not bad at all!