Hubspot Marketing Grader: How We Use It

Hubspot Marketing Grader: A Tool to Help You Succeed!

Hubspot Marketing Grader

How to Interpret your Grade

https://marketing.grader.com/

So, you have your marketing grade now. What does it mean? The explanation can be quite complex or very simple. If you have a lower marketing grade at the top of the funnel, you are losing opportunities and missing the people that may be interested in your product or service from ever walking in the door. Generally, we find our clients are limited in content, which will keep the potential client from gaining enough interest to take the next step...reaching out to you. The second portion, or middle of the funnel, relates to how the client reacts with your website when they get to it. Also, the middle of the funnel has a lot to do with your social media following and campaigns. Where did your marketing grade land? How did the information in the Hubspot Marketing Grader compare you to your competition?

Social Media Hygiene

One of the easiest (and hardest) ways to gain a consistent stream of clients is through your social media avenues. By maintaining consistency in your social media campaigns, you will create consistent traffic to your website, building your traffic rank score. Both the content and traffic to your website will build your organic search for your specific market verticals. The reason I explained this is the easiest AND hardest is due to the commitment you will need to make to daily blogging and posting to your social media networks. While there are a multitude of social media avenues, there is inconsistent facts and stats regarding the value of reaching out through social media avenues other than Facebook, Twitter, Google+, and LinkedIn. Focus on the big 4, and when you exhaust your resources, THEN go after other social media avenues. You will waste way too much time trying to herd cats with these.

You've Made the Decision...Now What?

You can reach out directly to Hubspot and become a direct client, or you can reach out to a firm like ours, which will allow us to put our expertise to work directly for you through Hubspot. We find companies putting endless resources into training someone (or multiple someone's) to do inbound marketing for them, only to achieve mediocre results. Keep in mind, inbound marketing takes 6-9 months of consistent effort to achieve ideal results. If you choose to assign someone internally to accomplish this, I can nearly guarantee this time frame may double...or triple. Using an experienced marketing firm to manage your marketing automation will ensure you see results in a timely manner, along with minimizing the hurdles you will face.