Identifying The Opportunities For Inbound Marketing:

Manufacturers are finding themselves in an increasingly competitive market vertical these days, stemming from fierce overseas competition, along with domestic competitors right in their back yard. We will show you some quick tricks on how to ensure you are staying on top of your verticals and maintaining the edge you need to thrive.

Create Your Position:

We often find our marketers from our manufacturing clients either scratching their heads or showing clear frustration on where they begin with their efforts. If you find yourself feeling this way, rest assure you are not alone. Many manufacturers are realizing success in numerous verticals, while not being able to clearly define a direction for fear of losing traction in other areas.

By having a clear and precise content strategy, brand definition will create stability within your market space, allowing progression and growth through consistency. An example of one of our client successes can be found through www.thefurniturespecialist.com.  Their product placement Google searches with higher ranking than the manufacturer of the fabrics they carry.

Putting Your Product In Front Of Your Prospective Customers:

Now, more than ever, keeping your brand in front of potential clients is becoming a crucial step in the marketing process. Marketers are scrambling to stay ahead of the curve in regards to meeting their clients on their preferred method of communication and platform, whether it be email, text, Facebook, Twitter, LinkedIn, Google+, or some other form. Companies are hiring entire departments of marketers to try and compete with similar manufacturers within their market verticals, scrambling to keep their heads above water with new technologies.

The average "successful" website can expect a 1-2% capture of their visitors, whereas retargetting their visitors through marketing automation generates an average of an additional 6-8%. We can expect that a prospective client who may be shopping for a new vehicle will visit every dealer's website during their search. The dealership that engages the client successfully will reap the rewards of their efforts.

Rewarding Loyal Customers

Manufacturers who reward their customers are seeing substantial growth, along with referrals which are significantly decreasing their customer acquisition costs, along with providing outstanding metrics to determine forward direction for future projects. They are accomplishing this through marketing automation, which allows decreased marketing payroll overhead, along with a more defined marketing strategy.

CONCLUSION:

Please be sure to check out our FREE lead generation guide, as it will provide wonderful insight into quick steps to improve capture.

If you haven't been convinced of why marketing automation is a necessity for manufacturers, please allow us to give further examples of how we have helped our manufacturing vertical clients achieve exponential growth within their market verticals. With any luck, we'll convince you to give us the opportunity to show you what we can do!