Marketing in Today's Connected Economy, Blog

A Millennial Walks Into A Hardware Store...Yelp!

[fa icon="calendar'] 8/4/15 8:21 PM / by Zack

[fa icon="comment"] 0 Comments

A Millennial walks into a hardware store and asks the man for help fixing Siri. The man looks puzzled and asks the millennial ‘I’m sorry could you tell me more about your project?’ The millennial replies back ‘well, my phone keeps acting weird so I told her she’s driving me nuts! And Siri replied that I should visit a hardware store. So I searched on Yelp and here I am!’  

Read More [fa icon="long-arrow-right"]

Expectation vs Engagement: A Sales Lesson

[fa icon="calendar'] 7/30/15 3:50 PM / by Rain Man

[fa icon="comment"] 0 Comments


The Sales Lesson Overview:

We're going to run through an example of expectation vs. engagement in regards to potential customers or existing customers. This lesson focuses on internal customers (employees), and a real life example of stumbling on seeing the big picture regarding a simple task of a vending machine in the employee break room.

Read More [fa icon="long-arrow-right"]

The 5 Customers Every Business Should Know

[fa icon="calendar'] 7/30/15 10:13 AM / by Zack posted in Business, Inbound Marketing, Leads

[fa icon="comment"] 0 Comments


Customers! Customers! Customers!

The lifeblood of business. The desire of eager over-caffeinated start-ups. The pain in many a salesperson’s butt! There aren't just vanilla or plain customers, there are 5 different types. Customer engagement can lead to loyal customers or it can lead to lost sales. Learn about Inbound Marketing. Customers may come and they may go but the key to every successful company is knowing which type of buyer you are working with and engaging properly. Know thyself, know thy prospect.

Read More [fa icon="long-arrow-right"]

Call Your Shot And Make It Work!

[fa icon="calendar'] 7/24/15 10:03 AM / by Zack posted in Business, Personal Growth

[fa icon="comment"] 0 Comments


INTRODUCTION:

Are you calling the shots? How about calling YOUR shot? They are very different, in one you're the boss the other you're the leader. One of the things businesses need to do today and what you can do to personally grow, is to start calling your shot! The importance of calling your shot can mean achieving personal and professional success. In life and in business it takes an act to step forward, declare what you want, and get traction to lead and grow. Babe Ruth stepped to the plate on October 1st, 1932 and pointed to the flagpole, telling the Chicago Cubs that's where the next pitch would go. Did it happen? Well, he hit a home run! The idea rings true, you need to start calling your shot in life and in business and here's how.


Read More [fa icon="long-arrow-right"]

One Decision That Could Destroy Your Business

[fa icon="calendar'] 7/16/15 2:21 PM / by Zack posted in Business, Inbound Marketing, Marketing Strategies

[fa icon="comment"] 0 Comments

Read More [fa icon="long-arrow-right"]

3 Steps To Monetizing Your Business Relationships

[fa icon="calendar'] 7/6/15 8:00 AM / by Rain Man

[fa icon="comment"] 0 Comments


INTRODUCTION:

We live in a fast paced society, driven by technology, yet we still spin our wheels regularly with our business relationships. In this article, I'll go over 3 very simple ways to delineate your work flow and maximize your return on relationships.

Read More [fa icon="long-arrow-right"]

How Kpahi Helps The Furniture Specialist

[fa icon="calendar'] 7/5/15 4:30 PM / by Rain Man

[fa icon="comment"] 0 Comments


INTRODUCTION:

The Furniture Specialist provided us a unique opportunity to work from nearly a clear slate, building both a website and e-commerce platform, pushing information to social media accordingly. Let's take a closer look at the project, hurdles, and how successes were created.

Read More [fa icon="long-arrow-right"]

How To Capture Fourth of July Business

[fa icon="calendar'] 7/1/15 3:41 PM / by Zack posted in Business, App Development, Marketing Strategies, Social Marketing

[fa icon="comment"] 0 Comments

Read More [fa icon="long-arrow-right"]

3 Rules For Understanding Creative Branch Logic

[fa icon="calendar'] 6/29/15 7:30 AM / by Rain Man posted in Marketing Strategies

[fa icon="comment"] 0 Comments


INTRODUCTION:

Creative Branch Logic, or just branch logic, is a method by which products or services are offered to potential prospects in a manner which compliments their navigation and/or search within your content. Confused? Let's break it right down to the nitty gritty.

Read More [fa icon="long-arrow-right"]

How We Helped SD50 (Senate District)

[fa icon="calendar'] 6/28/15 4:00 PM / by Rain Man posted in Web Services

[fa icon="comment"] 0 Comments


INTRODUCTION:

At first glance, Senate District 50 (SD50) found itself in the same position most political parties are in, relying on antiquated web presence to build a modern approach. Let's look at how we helped build a website for them that will progress with their initiatives moving forward.

Read More [fa icon="long-arrow-right"]