Marketing in Today's Connected Economy, Blog

Volkswagen, Lemon Marketing or Lemon Company?

[fa icon="calendar'] 9/25/15 2:17 PM / by Zack posted in Business, Marketing Strategies

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VW's own marketing genius of almost 60  years ago is proving to be prophetic of the current status of the company. In 1959 Volkswagen expressed to the world that they had a whole different level of standards and integrity. They cared about their product and their customer. We are learning now, it all may have been just this, a clever marketing schema. So was it?

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2015 Real Estate Investment Symposium

[fa icon="calendar'] 9/24/15 1:35 PM / by Rain Man posted in Business

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Why You Should Be There

The 2015 Real Estate Symposium is right around the corner. The seats are filling quickly, and we want to ensure you don't miss out on one of the best symposiums of the year.

Highlights of this years symposium include:

  • Keynote Speaker Mark Dotzour, Texas A & M University
  • Panel Discussion With Representatives From: Health Partners, Cargill, Target, Thrivent Financial, Greater MSP,  Cushman & Wakefield/Northmarq
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Does Facebook Suck As A Social Media Marketing Platform?

[fa icon="calendar'] 9/16/15 4:26 PM / by Rain Man posted in Business, Marketing Strategies, Social Marketing, Leads

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It's Not Your Fault, It's Mine:

With 208 Million daily users in the US & Canada, along with 1.39 Billion daily users globally, companies realize the need for engagement on Facebook, yet struggle to gain traction with the Facebook Audience.

In this article, you will learn some interesting techniques, which will allow you to capitalize on:

  • Effectively identifying your target audience
  • Determining a more accurate direction for marketing engagement
  • Establishing what Facebook users are looking for
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Everyday Words That Didn't Exist 10 Years Ago

[fa icon="calendar'] 8/30/15 9:37 PM / by Zack posted in Social Marketing, Keywords

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The world is moving faster and faster. The Internet [content in the 21st Century] has changed our civilization and has become more powerful than anything we've ever known. Words, behaviors, and trends hit the street and then get exposed to the masses in a matter of hours. Phenomena known as 'Tipping Points' in Malcom Gladwell's book. Here's a fun look at some words that have made their way into our everyday vocabulary that didn't exist not that long ago.

 

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The Most Valuable Marketing Stat You Need To Know

[fa icon="calendar'] 8/28/15 7:33 AM / by Zack posted in Business, Web Services, Inbound Marketing, Marketing Strategies

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What is the Break Even Point?

A very simple and critical tool to measure success in business. As marketers we use it every day, a difference you’ll find when working with marketers versus web designers for your digital strategies. When contemplating a Social Media Ad campaign, a Google Adwords campaign, or other digital marketing effort you're best plan is to work with a marketer that understands numbers and strategy.

 

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Why Microsoft Clutter Could Cost Businesses Billions

[fa icon="calendar'] 8/26/15 10:21 PM / by Rain Man posted in Business

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Email Marketing Automation Suffers:

Regardless of your industry, most medium and large companies rely on automation to streamline their email marketing efforts. Microsoft Clutter will surely assist in ensuring your opportunities will not be realized, rather filtered.


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62 Sites That Will Provide Free Backlinks

[fa icon="calendar'] 8/21/15 11:22 AM / by Rain Man posted in Marketing Strategies

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INTRODUCTION:

With Moz's new report coming out, Google is still placing an emphasis on finding backlinks as a proponent for domain authority. Interestingly enough, more emphasis is being placed on unique backlinks, giving strength to seo link building.

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10 Cool Things You Forgot About The iPhone

[fa icon="calendar'] 8/20/15 7:32 PM / by Zack posted in Business

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INTRODUCTION:

The iPhone could be one of the greatest inventions to further productivity and communication, ever. Of course I may be skewed because I drank the Kool-Aid for 8 years but nonetheless. Using the iPhone throughout the day I realize from time to time there are many people that don’t understand the full potential that rests in their pocket. The power of Google and the internet aside. Here are the top ten features I’ve noticed people either don’t know about or forget to use.

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5 Keys to Finding the Right Marketing Agency

[fa icon="calendar'] 8/12/15 9:53 AM / by Rain Man posted in Web Services, Inbound Marketing, Marketing Strategies, Social Marketing

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INTRODUCTION:

We will go through 5 key areas regarding uncovering missing pieces in marketing agencies. Companies are generally hiring agencies based on what they are being told. Here is some insight into some quick safeguards regarding hiring the wrong agency and verifying their elevator speech.

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How To Apply Inbound Marketing For Manufacturers

[fa icon="calendar'] 8/4/15 11:24 PM / by Rain Man posted in Inbound Marketing, Manufacturing

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Identifying The Opportunities For Inbound Marketing:

Manufacturers are finding themselves in an increasingly competitive market vertical these days, stemming from fierce overseas competition, along with domestic competitors right in their back yard. We will show you some quick tricks on how to ensure you are staying on top of your verticals and maintaining the edge you need to thrive.

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