INTRODUCTION:
Creative Branch Logic, or just branch logic, is a method by which products or services are offered to potential prospects in a manner which compliments their navigation and/or search within your content. Confused? Let's break it right down to the nitty gritty.
Recently there has been an uptick in popularity for companies to start marketing to dads, some good and some not so good. Kudos to these companies for standing up for men and showing them in a positive image. History in television has not been kind when portraying fathers, typically they are the doufus, the joker, the f**k up, the abuser, and on and on with the unkind portrayals. There have been exceptions to the rule of course and it's nice to see these companies portraying dads in an uplifting, funny, and endearing way.
INTRODUCTION:
Let's get down to the nitty gritty on this, and realize that marketing and sales is a contact sport. The more contact you make, the better opportunity you will have for engagement and potential capture, which means revenue. We are all in business to generate revenue, so let's go through the steps in what your potential customers or clients are looking for in the sales process. Feel free to check out our "Client Engagement: One Second to Success" article.
Some quick tips to customer engagement definition and why we love it:
- By using customer engagement strategies, we can determine the interest of the prospect.
- When implementing customer engagement plans, we can determine analytics for building on our current platform.
- Customer Engagement Metrics help us determine our successes within our market verticals.
What is Inbound Marketing? Statistics and Definitions Revealed.