Underperforming Adwords Campaigns:

Your CEO wants to advertise through Google. You create an a campaign, set a budget, then set it and forget it. A month later, you are asked why your campaigns are underperforming at a great expense. We're going to share why this happens to a majority of companies who advertise on the internet, not just from our perspective, but also from Chief Economist Hal Varian from Google.

In this article, you will learn:

• Why Google Adwords campaigns underperform. (Video)
• How keywords can potentially hurt your Adwords campaign performance. 
• Understanding the demographics of your campaigns.

Attention! 

Marketing for 100 years has been to advertise for people's attention. This tactic was so ubiquitus that in fact advertising was marketing, and marketing was advertising. The two were considered the same. Billboards were created to advertise, radio was created to advertise, tv was created to advertise, magazines were created to advertise, and what about the internet? The internet was created to communicate and connect. The internet was meant to help people find information, share information, and connect to each other. 

So how have marketers adapted to the internet? Not very well. 

Free Event About Disruptive Marketing:

We are hosting an absolutely free event in Edina, MN at Centennial Lakes on Wednesday, November 18th, to cover multiple marketing practices, along with steps to creating a more sound marketing program.

Our event will cover the following:

• What marketing is, and more importantly what it isn't.
• Using marketing automation to create a singular marketing message.
• Implementing disruptive marketing techniques to engage your prospects.

SEO Services 

are NOT Digital Marketing. SEO is NOT internet marketing. SEO is a set of tactics. Seo is a part of digital marketing and a critical component of inbound marketing. Most companies focus on the tactics of optimization and not on the strategy and long term effects of digital marketing efforts. If all your team needs is someone to execute on the tactics of search engine optimisation, then hire one of the thousands of prescribed outfits available. If your team wants to understand small seo tools and how they fit in the overall plan of your internet strategy, then read on.

INTRODUCTION:

Digital marketing covers a plethora of topics, and companies view their efforts within their market verticals differently. Through content definition and using SEO process, we can deploy creative branch logic to gain backlinks and build domain authority.

In this article, we will cover the following topics:

• What is link building, and how does it build domain authority.
• Building a powerful buyer persona, and using personas to create brand strategy.
• Using disruptive technologies to gain outside interest in your market verticals.

VW's own marketing genius of almost 60  years ago is proving to be prophetic of the current status of the company. In 1959 Volkswagen expressed to the world that they had a whole different level of standards and integrity. They cared about their product and their customer. We are learning now, it all may have been just this, a clever marketing schema. So was it?

It's Not Your Fault, It's Mine:

With 208 Million daily users in the US & Canada, along with 1.39 Billion daily users globally, companies realize the need for engagement on Facebook, yet struggle to gain traction with the Facebook Audience.

In this article, you will learn some interesting techniques, which will allow you to capitalize on:

• Effectively identifying your target audience
• Determining a more accurate direction for marketing engagement
• Establishing what Facebook users are looking for

What is the Break Even Point?

A very simple and critical tool to measure success in business. As marketers we use it every day, a difference you’ll find when working with marketers versus web designers for your digital strategies. When contemplating a Social Media Ad campaign, a Google Adwords campaign, or other digital marketing effort you're best plan is to work with a marketer that understands numbers and strategy.

INTRODUCTION:

With Moz's new report coming out, Google is still placing an emphasis on finding backlinks as a proponent for domain authority. Interestingly enough, more emphasis is being placed on unique backlinks, giving strength to seo link building.

INTRODUCTION:

We will go through 5 key areas regarding uncovering missing pieces in marketing agencies. Companies are generally hiring agencies based on what they are being told. Here is some insight into some quick safeguards regarding hiring the wrong agency and verifying their elevator speech.