Marketing in Today's Connected Economy, Blog

5 Tips For Creating Powerful Buyer Personas

[fa icon="calendar'] 6/25/15 7:30 AM / by Rain Man posted in Inbound Marketing

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INTRODUCTION:

Buyer Personas are all the rage in the marketing world. Having powerful buyer personas are a key component to a successful marketing program. In this article, we will go over 5 tips for creating powerful buyer personas, which will push your marketing solutions to a higher level.

 

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How We Helped Tolomatic

[fa icon="calendar'] 6/22/15 9:32 AM / by Rain Man posted in Inbound Marketing

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About Tolomatic:

Tolomatic is a leading manufacturer of linear actuators internationally. Founded 60+ years ago, they have seen a solid growth throughout the years, providing a top quality product for manufacturers of various industries.

Resources For The Competitive Edge
Tolomatic is located in Hamel, Minnesota, a western suburb of Minneapolis, in a 100,000 sq. ft. state-of-the-art facility with future expansion capabilities. Tolomatic distributors and their customers are encouraged to tour the facility to experience first hand the company philosophy and dedication to providing the best products, service and delivery.

Skilled machinists in the on-site model shop and engineering lab regularly make specialized tooling and prototypes. All Tolomatic products are put through rigorous testing in its engineering lab. New products are continually tested and opportunities to create customer “specials” are welcomed. On-site manufacturing and assembly facilities, complete with the latest in CNC machinery offer flexibility in providing the best, cost-competitive solutions to design problems. Highly trained mechanical, electrical and application design engineers, together with a dedicated sales staff, create efficient, leading edge solutions to customer needs. Working together with Tolomatic distributors and their customers, they can provide workable solutions for demanding applications. 5-day delivery is standard. Express orders are shipped in 2 days. Many products and replacement parts are available with 1-day delivery.

Tolomatic is an ISO 9001:2008 certified firm. Every 6 months quality system audits are performed to ensure quality standards are enforced. Tolomatic has built its business to meet the challenge of ever increasing customer expectations. ISO compliance will ensure that the necessary controls and disciplines remain in place as we continue the quest for excellence in everything we do.

Since the introduction of the Float-A-Shaft® in 1954, it is Tolomatic’s philosophy to discover customer needs and provide products that satisfy them. Tolomatic makes quality products at a competitive price with an unconditional customer satisfaction guarantee.

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Cost Savings of Marketing Automation Management Versus ROI

[fa icon="calendar'] 6/11/15 7:30 AM / by Rain Man posted in Inbound Marketing

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INTRODUCTION:

Marketing Automation Management is quickly becoming a clear avenue for many companies and corporations who are looking to reduce their personnel costs, while improving their return on investment. We're going to look at a couple of reasons this is making sense for other companies, and could make sense for your business.

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Why We Love Customer Engagement (And You Should, Too!)

[fa icon="calendar'] 5/20/15 2:50 PM / by Brad Batdorf posted in Business, Inbound Marketing, Marketing Strategies, Social Marketing

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INTRODUCTION:

Let's get down to the nitty gritty on this, and realize that marketing and sales is a contact sport.  The more contact you make, the better opportunity you will have for engagement and potential capture, which means revenue.  We are all in business to generate revenue, so let's go through the steps in what your potential customers or clients are looking for in the sales process. Feel free to check out our "Client Engagement: One Second to Success" article.

Some quick tips to customer engagement definition and why we love it:

  • By using customer engagement strategies, we can determine the interest of the prospect.

  • When implementing customer engagement plans, we can determine analytics for building on our current platform.
  • Customer Engagement Metrics help us determine our successes within our market verticals.
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Why Your Company Website Fails Your Employees

[fa icon="calendar'] 4/20/15 6:21 PM / by Zack posted in Web Design, Business, Web Services, Inbound Marketing

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Why your company website fails your employees

can be hard for business owners to swallow but understanding this facet is a step toward helping your team and business grow positively. See Web Services. We can all agree that every business needs a website. When you hear of a new product, service or business, what is your first reaction? You’ll head over to their website, correct? "86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge." - Pew Research Center, Search Engine Use 2012

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How To Choose Keywords For Your Website That Gets Leads

[fa icon="calendar'] 4/1/15 1:40 PM / by Rain Man posted in Business, Web Services, Inbound Marketing, Marketing Strategies, Leads, Choose Keywords, Keywords

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How To Choose Keywords

 

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Customer Engagement: One Second to Success

[fa icon="calendar'] 2/24/15 3:03 PM / by Rain Man posted in Business, Web Services, Inbound Marketing, Social Marketing

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Customer Engagement only takes a second to create or improve

 

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Hubspot Marketing Grader: How We Use It

[fa icon="calendar'] 2/23/15 2:41 PM / by Rain Man posted in Business, Web Services, Inbound Marketing, Marketing Strategies, Social Marketing, marketing grader

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Hubspot Marketing Grader: A Tool to Help You Succeed!

 

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Google AdWords: Reducing Costs & Increasing Exposure

[fa icon="calendar'] 2/20/15 10:57 AM / by Rain Man posted in Business, Web Services, Inbound Marketing, Marketing Strategies, Social Marketing

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Google AdWords: The Secrets Revealed

 

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If I Could Be 22 Again: Make Your Boss Look Good (Be Brief)

[fa icon="calendar'] 2/19/15 1:47 PM / by Zack posted in Business, Inbound Marketing, Social Marketing

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As I write this, I’m four weeks short of thirty three and my parents are celebrating their 38th wedding anniversary! They were married in high school…which makes me look back and ponder what If I Could Be 22 Again. Here’s some advice based on a compact, practical 30 years.

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