INTRODUCTION:
Let's get down to the nitty gritty on this, and realize that marketing and sales is a contact sport. The more contact you make, the better opportunity you will have for engagement and potential capture, which means revenue. We are all in business to generate revenue, so let's go through the steps in what your potential customers or clients are looking for in the sales process. Feel free to check out our "Client Engagement: One Second to Success" article.
Some quick tips to customer engagement definition and why we love it:
- By using customer engagement strategies, we can determine the interest of the prospect.
- When implementing customer engagement plans, we can determine analytics for building on our current platform.
- Customer Engagement Metrics help us determine our successes within our market verticals.