Underperforming Adwords Campaigns:

Your CEO wants to advertise through Google. You create an a campaign, set a budget, then set it and forget it. A month later, you are asked why your campaigns are underperforming at a great expense. We're going to share why this happens to a majority of companies who advertise on the internet, not just from our perspective, but also from Chief Economist Hal Varian from Google.

In this article, you will learn:

• Why Google Adwords campaigns underperform. (Video)
• How keywords can potentially hurt your Adwords campaign performance. 
• Understanding the demographics of your campaigns.

Attention! 

Marketing for 100 years has been to advertise for people's attention. This tactic was so ubiquitus that in fact advertising was marketing, and marketing was advertising. The two were considered the same. Billboards were created to advertise, radio was created to advertise, tv was created to advertise, magazines were created to advertise, and what about the internet? The internet was created to communicate and connect. The internet was meant to help people find information, share information, and connect to each other. 

So how have marketers adapted to the internet? Not very well. 

Free Event About Disruptive Marketing:

We are hosting an absolutely free event in Edina, MN at Centennial Lakes on Wednesday, November 18th, to cover multiple marketing practices, along with steps to creating a more sound marketing program.

Our event will cover the following:

• What marketing is, and more importantly what it isn't.
• Using marketing automation to create a singular marketing message.
• Implementing disruptive marketing techniques to engage your prospects.

SEO Services 

are NOT Digital Marketing. SEO is NOT internet marketing. SEO is a set of tactics. Seo is a part of digital marketing and a critical component of inbound marketing. Most companies focus on the tactics of optimization and not on the strategy and long term effects of digital marketing efforts. If all your team needs is someone to execute on the tactics of search engine optimisation, then hire one of the thousands of prescribed outfits available. If your team wants to understand small seo tools and how they fit in the overall plan of your internet strategy, then read on.

Many companies hire someone to do their seo and don't understand when it doesn't seem to be working. A key indicator may be that the seo company didn't use long-tail keywords. Long tail keywords are gaining more widespread adoption in the digital marketing arena and with good cause. These represent the biggest opportunity for small and mid-size businesses when employing online marketing. 

Online marketing, or digital marketing, should not be about driving traffic to your website but about driving the right traffic to your entire internet presence. This is often called Inbound Marketing.

What's so appealing about long-tail keywords as part of your marketing strategy is that it offers such valuable insights into your business, your customers, your competitors, and the market in general. We'll discuss the tools later in this post.

What are long tail keywords?

What is the Break Even Point?

A very simple and critical tool to measure success in business. As marketers we use it every day, a difference you’ll find when working with marketers versus web designers for your digital strategies. When contemplating a Social Media Ad campaign, a Google Adwords campaign, or other digital marketing effort you're best plan is to work with a marketer that understands numbers and strategy.

INTRODUCTION:

We will go through 5 key areas regarding uncovering missing pieces in marketing agencies. Companies are generally hiring agencies based on what they are being told. Here is some insight into some quick safeguards regarding hiring the wrong agency and verifying their elevator speech.

Identifying The Opportunities For Inbound Marketing:

Manufacturers are finding themselves in an increasingly competitive market vertical these days, stemming from fierce overseas competition, along with domestic competitors right in their back yard. We will show you some quick tricks on how to ensure you are staying on top of your verticals and maintaining the edge you need to thrive.

Customers! Customers! Customers!

The lifeblood of business. The desire of eager over-caffeinated start-ups. The pain in many a salesperson’s butt! There aren't just vanilla or plain customers, there are 5 different types. Customer engagement can lead to loyal customers or it can lead to lost sales. Learn about Inbound Marketing. Customers may come and they may go but the key to every successful company is knowing which type of buyer you are working with and engaging properly. Know thyself, know thy prospect.