Underperforming Adwords Campaigns:

Your CEO wants to advertise through Google. You create an a campaign, set a budget, then set it and forget it. A month later, you are asked why your campaigns are underperforming at a great expense. We're going to share why this happens to a majority of companies who advertise on the internet, not just from our perspective, but also from Chief Economist Hal Varian from Google.

In this article, you will learn:

• Why Google Adwords campaigns underperform. (Video)
• How keywords can potentially hurt your Adwords campaign performance. 
• Understanding the demographics of your campaigns.

It's Not Your Fault, It's Mine:

With 208 Million daily users in the US & Canada, along with 1.39 Billion daily users globally, companies realize the need for engagement on Facebook, yet struggle to gain traction with the Facebook Audience.

In this article, you will learn some interesting techniques, which will allow you to capitalize on:

• Effectively identifying your target audience
• Determining a more accurate direction for marketing engagement
• Establishing what Facebook users are looking for

The world is moving faster and faster. The Internet [content in the 21st Century] has changed our civilization and has become more powerful than anything we've ever known. Words, behaviors, and trends hit the street and then get exposed to the masses in a matter of hours. Phenomena known as 'Tipping Points' in Malcom Gladwell's book. Here's a fun look at some words that have made their way into our everyday vocabulary that didn't exist not that long ago.

INTRODUCTION:

We will go through 5 key areas regarding uncovering missing pieces in marketing agencies. Companies are generally hiring agencies based on what they are being told. Here is some insight into some quick safeguards regarding hiring the wrong agency and verifying their elevator speech.

INTRODUCTION:

Let's get down to the nitty gritty on this, and realize that marketing and sales is a contact sport.  The more contact you make, the better opportunity you will have for engagement and potential capture, which means revenue.  We are all in business to generate revenue, so let's go through the steps in what your potential customers or clients are looking for in the sales process. Feel free to check out our "Client Engagement: One Second to Success" article.

Some quick tips to customer engagement definition and why we love it:

• By using customer engagement strategies, we can determine the interest of the prospect.
  
  
• When implementing customer engagement plans, we can determine analytics for building on our current platform.
• Customer Engagement Metrics help us determine our successes within our market verticals.

Customer Engagement only takes a second to create or improve

Hubspot Marketing Grader: A Tool to Help You Succeed!

Google AdWords: The Secrets Revealed

As I write this, I’m four weeks short of thirty three and my parents are celebrating their 38th wedding anniversary! They were married in high school…which makes me look back and ponder what If I Could Be 22 Again. Here’s some advice based on a compact, practical 30 years.