It happens every year. From the week before Thanksgiving all the way thru to January. Yup, it’s holiday slump time at work. Does that mean there’s a lack of passion? Probably not. Your employees are wasting more time than ever and productivity is plummeting. What to do! It's inevitable this time of year. This can be a tricky issue for managers and executives, as it is after all, the holidays and you'd hate to fire people. But, it’s also tough to just let go of 1/12th of the year and tack it up in the loss column due to holiday malaise. So what can you do? People are people and business must continue to generate income?

Included In This Article:

• Statistics On Employees Wasting Time At Work
• Statistics for Employees Online Shopping At Work
• 3 Ways to Overcome  Productivity Loss

Underperforming Adwords Campaigns:

Your CEO wants to advertise through Google. You create an a campaign, set a budget, then set it and forget it. A month later, you are asked why your campaigns are underperforming at a great expense. We're going to share why this happens to a majority of companies who advertise on the internet, not just from our perspective, but also from Chief Economist Hal Varian from Google.

In this article, you will learn:

• Why Google Adwords campaigns underperform. (Video)
• How keywords can potentially hurt your Adwords campaign performance. 
• Understanding the demographics of your campaigns.

Attention! 

Marketing for 100 years has been to advertise for people's attention. This tactic was so ubiquitus that in fact advertising was marketing, and marketing was advertising. The two were considered the same. Billboards were created to advertise, radio was created to advertise, tv was created to advertise, magazines were created to advertise, and what about the internet? The internet was created to communicate and connect. The internet was meant to help people find information, share information, and connect to each other. 

So how have marketers adapted to the internet? Not very well. 

Free Event About Disruptive Marketing:

We are hosting an absolutely free event in Edina, MN at Centennial Lakes on Wednesday, November 18th, to cover multiple marketing practices, along with steps to creating a more sound marketing program.

Our event will cover the following:

• What marketing is, and more importantly what it isn't.
• Using marketing automation to create a singular marketing message.
• Implementing disruptive marketing techniques to engage your prospects.

SEO Services 

are NOT Digital Marketing. SEO is NOT internet marketing. SEO is a set of tactics. Seo is a part of digital marketing and a critical component of inbound marketing. Most companies focus on the tactics of optimization and not on the strategy and long term effects of digital marketing efforts. If all your team needs is someone to execute on the tactics of search engine optimisation, then hire one of the thousands of prescribed outfits available. If your team wants to understand small seo tools and how they fit in the overall plan of your internet strategy, then read on.

INTRODUCTION:

MobCon, the Midwest’s premier mobile and digital conference, is now in it’s 4th year. This event spotlights trending mobile and digital innovations, encouraging industry thought leaders to network, share and strategize. Attending MobCon will put you in the company of approximately 450 Fortune 500 thought leaders, venture capitalists and mobile entrepreneurs.

Keynotes include Pandora, Fitbit, Target, HealthPartners, Microsoft and Adobe. Sessions will cover mapping the customer journey, designing for mobile and divining the future of tech trends promise to deliver insights and tactical advice to take your mobile implementation, product strategies and reach to the next level. Additional speakers are big-name players from IBM, Yahoo!, Oracle, Mashable, Pinterest,Thomson Reuters, Fifth Third Bank, USA TODAY, Trello, Salesforce and more.

Many companies hire someone to do their seo and don't understand when it doesn't seem to be working. A key indicator may be that the seo company didn't use long-tail keywords. Long tail keywords are gaining more widespread adoption in the digital marketing arena and with good cause. These represent the biggest opportunity for small and mid-size businesses when employing online marketing. 

Online marketing, or digital marketing, should not be about driving traffic to your website but about driving the right traffic to your entire internet presence. This is often called Inbound Marketing.

What's so appealing about long-tail keywords as part of your marketing strategy is that it offers such valuable insights into your business, your customers, your competitors, and the market in general. We'll discuss the tools later in this post.

What are long tail keywords?

INTRODUCTION:

Digital marketing covers a plethora of topics, and companies view their efforts within their market verticals differently. Through content definition and using SEO process, we can deploy creative branch logic to gain backlinks and build domain authority.

In this article, we will cover the following topics:

• What is link building, and how does it build domain authority.
• Building a powerful buyer persona, and using personas to create brand strategy.
• Using disruptive technologies to gain outside interest in your market verticals.

Playboy’s new content marketing strategy is to remove nude photos from it’s iconic magazine. Why is this move gaining headlines? Because Playboy has been known for nude images (and the articles..) and now it won’t be. Just the articles then? With declining readership and sexual saturation on the internet it's a natural move. (Pun intended) “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.” said Scott Flanders, the company’s chief executive.

Being Safe Is Risky.