With Roughly 8,563 Tweets Per Second, How Relevant is Your Twitter Marketing?
Social Media Marketing on Twitter Overview
Social Media Marketing is often a paradigm for most companies, with anything from a single person to an entire department dedicated to gaining exposure and capture. With so many people using Twitter these days, what separates the tweeters from the twits?
Let's define both terms, as people generally don't know which bucket their marketing campaigns are putting them in. Of course, we are categorizing the business sector of Twitter, not the subscribers who are using Twitter for personal use.
Social Media Marketing: Defining the Twit
A Twit is a company using Twitter as a source for outbound marketing. They are constantly spamming their ads across Twitter in hopes of gaining the attention of potential clients. This is not only bad social hygiene, but also bad juju. Regardless of the size of the company, Twits are prevalent on Twitter, as they replicate the advertising tactics of news agencies to gain attention. Even some of the giant big box corporate entities...ahem...Amazon...are in the practice of being Twits. While the general consumer is very eager to receive up to date breaking news, they get tired of getting spammed throughout their day with the most recent "deal of the day".
Examples of big box Twits in Social Media Marketing
Walmart: Followers- 642,000 Following: 3,263
Amazon: Followers- 1,680,000 Following: 56???? (Wow. They can't even commit to triple digits?)
Sprint: Followers- 266,000 Following: 377
These Twits are great examples of companies that could care less about social media, other than spamming their sales and deals over another media platform. Where the Twits tend to fail is in the fact that they aren't the least bit social on social media platforms. If they spent even a small amount of time using social media responsibly, they would see a much greater return on their investment.
Social Media Marketing: Defining the Tweeter
The genuine Tweeter understands good social hygiene. A Tweeter understands that the core of social responsibility is to care as much about their customers as their customers care about them. Further, a Tweeter truly understands the importance of exercising the 80/20 rule in regards to information vs. sales. Allowing the client the opportunity to make a better informed decision through social media is crucial to gaining a satisfied and loyal client.
Examples of Genuine Tweeters in Social Media Marketing:
The Social Marketers: Followers- 8,690 Following- 6,990
Plastic Printers: Followers- 1,627 Following- 2,002
Kpahi (Of Course): Followers- 585 Following- 585
The Tweeters are practicing good social hygiene. We follow our followers, and we help our followers make better informed decisions regarding our areas of expertise. We do encourage our audiences to use our services when they need them, but we ensure they are comfortable with the pace of the business relationship, and most importantly, have all of the facts they need.
Social Media Marketing: Conclusion
The conclusion is simple...Follow your followers...Be Social rather than the 1970's used car salesman...Be a Tweeter...Not a Twit. In the time that it took me to write this blog post, 57,680,000 tweets happened. I encourage everyone to follow us, favorite this post, and retweet us regularly.
Other articles to check out:
Top 6 SEO areas to rank with Google
